The mobile app strengthens business-customer relationship, it results in brand awareness, consideration, boost, etc. Through this, we know better what our customer insights are? What are they looking for? or what exactly do they want? Through apps, a business can provide 24*7 assistance, a customer has access to your business. Mobile applications are basically an awesome marketing tool.  

Your business took a step, they made an app, all your work is done. So you have to just sit back and relax, the app will do everything for you, showing customer insights, transactions, market shares, etc. Right?  

Wronggggg… All your work is not done with just making an app, the work actually begins. You need updates to stand in the market because there are competitions, and a variety of apps are available in the market. You need updates to keep your app Unique and Fresh.  

What exactly is an App?  

Mobile application is a software application which is developed mainly to operate on small or wireless computing devices such as smartphones, tablets rather than desktop or laptops. It basically eases our daily lives, from grocery to social media apps, all are playing a significant role in everyone’s life.  

You might wonder why and when should the app be updated? Whether you are a business owner, developer, a user, the question is when to update an app is crucial? Well… In this guide, we will provide complete information about the app updates. What are the strategies behind updating an app, all are covered under this guide.  

The factors to consider when an app should be updated:  

Bug Fixes and Improvements:  Bug fixes and improvement is the main reason to update an app. It is essential and by addressing these problems, not only keeps users satisfied but also prevents uninstallations and negative reviews. Regular user feedback and bug reports can help to identify the issues that need attention.  

Stay with Latest Technology:  Nowadays, Google and Apple are having a big competition. Every time a device’s operating system is updated, you need to update your application. You should keep a close eye when an operating system is updated or other apps that your interface interacts with. So, app update is potential.  

Enhance Features and Functionalities: Regular updates enhance existing features and introduce new functionality. Users appreciate fresh apps and contents. However, every enhancement is not appreciated by users. For example: WhatsApp introduced a new feature, i.e., community channels- which many users are not happy with, they are boycotting this feature because they don’t find it feasible. So, negative feedback is also there to improve and stay updated in the market.  

Relevancy:  Make sure your application is relevant to the end user. Don’t mislead users through fake commitment. Regular updates and enhanced features make your app stand out in the market and have a loyal customer following.  

Life-cycle Maintenance: Your app is published and live is not the only thing. It’s just the start only, it’s the living thing, you need to enhance, interact with your customers, connect with the people who install your apps, keep an eye on that. Download or installation are not the end result, user satisfaction is the main motive to make an app.  

Security Purpose: Updates perform a significant role in-app security. Security is the most important reason to update an app for an app development company.  

Marketing Opportunities:  Announcing the app updates and enhancing the new features can also boost your marketing strategy. It’s an excellent marketing opportunity to attract your existing or new customers by highlighting the latest functionalities of the application.  

Scenario of App Updation  

If you are outsourcing, there are two options- AMC, Yearly Scheme and Update Scheme. AMC, Annual Maintenance Contract is basically a contract to update the apps regularly for which a company can charge  approx Rs. 15000-20000 per month. Yearly Contracts are also there, in which they can continuously fix your bugs and improve the application. Under Update Scheme, when you want to update your app or enhance some feature, you have to just deliver what you want and the developer enhances or fixes that thing into your application and can charge according to that.  

App Developer Benefit from App Update Frequency Insights  

App Update frequency Data helps developers to know the insights and competition in the market. App publishers mainly focus on publishing the application that not only attracts users or captures enough interests to generate downloads or increase installations but also high or daily active usage. So, understanding what their competitors are up to can be a game changer.  

Developers know better than anyone how the competition will be in the coming years for an application update. They are also aware that they need to step up and stay updated in the market with the advanced or latest technologies and enhancements.  

With an app update frequency data, app publishers can craft their update schedules in regular intervals through proper insights to be more competitive with their biggest rivals.  

A well-timed and well-executed update can lead to staying with the latest technology, staying updated with the trend and market, and increasing user satisfaction which is your ultimate goal behind publishing an application. Regular updates lead to balance between staying in the market and enhancing the new features and functionalities.   

You can hire an app development company, a freelancer, a professional developer for hourly-basis, daily-basis, or project-basis. Our company meratemplate.com is a leading App Development Company in India. We are developing the most advanced and latest applications which can be updated effortlessly and constantly.  

Remember updates are essential, they should be well-planned and tested to avoid new issues. Additionally, it's important to communicate the benefits of updates to your users through release notes or in-app notifications. Updating your app is not just keeping your app up, it’s about staying ahead.